Current Incentives and Factory Rebates

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33876/33882.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $500 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 30, 2012 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012-Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between October 4, 2011 through January 3, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33876/33882.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $500 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 30, 2012 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012-Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between October 4, 2011 through January 3, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33876/33882.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $500 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 30, 2012 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012-Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between October 4, 2011 through January 3, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33876/33882.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $500 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 30, 2012 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012-Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Lincoln Exchange Bonus Trade In Assistance to customers that currently own or lease a 1995 or newer
Ford/LM/Competitive vehicle who trade in or have a lease expiring.
Lease Customers who have previously terminated their lease up to 30 days prior to the sale date of the new vehicle
OR have a lease termination scheduled up to 90 days after the sale date of the new vehicle are also eligible for this
incentive.
Customer must have owned or leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new
VIN. This Program is compatible with the RCL Renewal and Early Bird Programs.

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between October 4, 2011 through January 3, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33876/33882.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $500 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 30, 2012 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012-Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Lincoln Exchange Bonus Trade In Assistance to customers that currently own or lease a 1995 or newer
Ford/LM/Competitive vehicle who trade in or have a lease expiring.
Lease Customers who have previously terminated their lease up to 30 days prior to the sale date of the new vehicle
OR have a lease termination scheduled up to 90 days after the sale date of the new vehicle are also eligible for this
incentive.
Customer must have owned or leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new
VIN. This Program is compatible with the RCL Renewal and Early Bird Programs.

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between October 4, 2011 through January 3, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33876/33882.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $500 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 30, 2012 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012-Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Lincoln Exchange Bonus Trade In Assistance to customers that currently own or lease a 1995 or newer
Ford/LM/Competitive vehicle who trade in or have a lease expiring.
Lease Customers who have previously terminated their lease up to 30 days prior to the sale date of the new vehicle
OR have a lease termination scheduled up to 90 days after the sale date of the new vehicle are also eligible for this
incentive.
Customer must have owned or leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new
VIN. This Program is compatible with the RCL Renewal and Early Bird Programs.

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between October 4, 2011 through January 3, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33876/33882.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $500 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 30, 2012 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012-Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between October 4, 2011 through January 3, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33876/33882.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $500 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 30, 2012 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012-Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Lincoln Exchange Bonus Trade In Assistance to customers that currently own or lease a 1995 or newer
Ford/LM/Competitive vehicle who trade in or have a lease expiring.
Lease Customers who have previously terminated their lease up to 30 days prior to the sale date of the new vehicle
OR have a lease termination scheduled up to 90 days after the sale date of the new vehicle are also eligible for this
incentive.
Customer must have owned or leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new
VIN. This Program is compatible with the RCL Renewal and Early Bird Programs.

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between October 4, 2011 through January 3, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33876/33882.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February, 2012 through December 31, 2012 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $500 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from February 4, 2012 through December 31, 30, 2012 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012-Model Lincoln Vehicle from January 4, 2012 through April 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

Lincoln Exchange Bonus Trade In Assistance to customers that currently own or lease a 1995 or newer
Ford/LM/Competitive vehicle who trade in or have a lease expiring.
Lease Customers who have previously terminated their lease up to 30 days prior to the sale date of the new vehicle
OR have a lease termination scheduled up to 90 days after the sale date of the new vehicle are also eligible for this
incentive.
Customer must have owned or leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new
VIN. This Program is compatible with the RCL Renewal and Early Bird Programs.

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between October 4, 2011 through January 3, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.